One Paid-Search Lead. A $280,000 Order.
- Order won from a single paid-search lead
- $280,000
- Order won from a single paid-search lead
- Return on 4 months of ad spend
- ~15×
- Return on 4 months of ad spend
Overview
A lead-generation engine that turned ad spend into six-figure manufacturing orders.
Redstone Manufacturing is a precision manufacturer with real capability, but no system for turning that capability into new business. There was no paid acquisition channel, no way to trace which marketing produced an order, and no outbound program reaching the manufacturers who needed them. Faber House built a full lead-generation engine, paid search plus outbound prospecting with end-to-end attribution, and it produced a single $280,000 order at roughly a 15× return on ad spend.
01Context
The Client
Capability alone doesn’t fill a pipeline.
Redstone Manufacturing is a precision manufacturing partner serving demanding industries with services spanning die casting, machining, and production tooling. Their engineering and quality are strong, and the orders they win are high in value, often running into six figures per program.
Redstone had no structured way to generate demand: no paid channel bringing in high-intent buyers, no lead tracking to show which efforts produced revenue, and no outbound motion reaching the manufacturers who could become customers. Good-fit RFQs were going to competitors who simply showed up first.
- Sector
- Precision manufacturing
- Services
- Die casting, machining, production tooling
- Order value
- Six figures per program
- 01
Before: No paid acquisition channel — new business depended on word of mouth and referrals
After: A structured Google Ads program targeting high-intent manufacturing searches
- 02
Before: No lead tracking or attribution
After: Every lead captured, sourced, and stage-tracked, so spend maps directly to revenue
- 03
Before: No outbound program to reach target manufacturers proactively
After: An outbound cold-email engine reaching 1,300+ targeted manufacturing prospects
- 04
Before: High-value RFQs slipping to competitors with a visible presence in search
After: A single paid-search lead converted into a $280,000 production order
- 05
Before: Impossible to know which marketing produced an order
After: Roughly 15× return on four months of ad spend, with cost-per-lead driven down to a $284 low
02Diagnosis
The Challenge
- Gap 01
No demand-generation system
With no paid channel and no outbound program, new business relied entirely on referrals and repeat customers. When a buyer searched for a manufacturing partner, Redstone often wasn’t in the consideration set.
- Gap 02
No visibility into what worked
Without lead tracking or attribution, there was no way to connect marketing effort to actual orders, which made it impossible to invest with confidence or scale what was working.
- Gap 03
High stakes per lead
In precision manufacturing, a single order can be worth six figures. The goal isn’t a high volume of cheap clicks; it’s reaching the small number of buyers with a real, high-value program to place.
Redstone didn’t need more noise. They needed a system that put them in front of serious buyers and proved which efforts produced revenue.
The Approach
A lead-generation engine designed for high-value, low-volume manufacturing buyers — high-intent paid search and proactive outbound, both wired into a tracking system so every dollar of spend ties back to pipeline and revenue.
- Step 01
High-Intent Paid Search
We stood up a Google Ads program focused on the searches serious buyers actually use, such as die casting and precision manufacturing terms, with tight intent and geographic targeting. The goal was quality over quantity: reach the buyers with a real program to place, not the widest possible audience.
- Step 02
Lead Tracking & Attribution
We built a lead system that captures every inbound lead and tags it by source, stage, and value. For the first time, Redstone could see exactly which channel produced which lead, and follow that lead all the way through to a closed order, turning marketing from a cost into a measurable investment.
- Step 03
Outbound Prospecting Engine
Alongside inbound, we launched targeted cold-email sequences to proactively reach manufacturers that fit Redstone’s ideal-customer profile. We loaded 1,300+ vetted prospects and ran multiple sequences, building a reachable pipeline that didn’t exist before and consistently landing in inboxes at a ~48% open rate.
- Step 04
Continuous Cost & Quality Optimisation
Every month we analysed performance and tuned keywords, bids, and targeting to bring in better leads for less. That work drove cost-per-lead down to a low of $284, a 31% reduction, while keeping the focus squarely on lead quality — the kind of lead that turns into a real order.
03Results
One Right Lead Changes The Math
- Order from one paid-search lead
- $280,000
- Order from one paid-search lead
- Return on ad spend ($280K against $18.5K, over 4 months)
- ~15×
- Return on ad spend ($280K against $18.5K, over 4 months)
- Tracked paid-search leads in 4 months
- 50+
- Tracked paid-search leads in 4 months
- Cost per lead, down to a $284 low
- −31%
- Cost per lead, down to a $284 low
- Targeted prospects loaded
- 1,300+
- Targeted prospects loaded
- Outbound emails sent
- 747
- Outbound emails sent
- Cold-email open rate
- ~48%
- Cold-email open rate
- Peak paid-search leads
- 17 / mo
- Peak paid-search leads
04 Takeaway
Lead generation isn’t a volume game. It’s a value game.
By pairing high-intent paid search with proactive outbound, and wiring both into a tracking system that proves what works, we turned Redstone’s marketing from an unmeasured cost into a revenue engine. When every order is worth six figures, the winning strategy is to reach the right buyers and prove it — not to chase the most clicks.
See how we’d do it for you.
